Groovy Talks

2007 digitally remastered and expanded pressing of the quirky British Rock band’s 1974 sophomore album featuring three bonus tracks: ‘18 Carat Man Of Means’, ‘Gizmo My Way’ and ‘Worst Band In The World’ (Radio Version). Formed by songwriters Graham Gouldman, Eric Stewart, Kevin Godley and Lol Creme, 10cc weren’t quite Art Rock, [...]

The World Tour music stand is revolutionary, incorporating all the features of the past with the new tripod folding base for the musician on the go. This stand can also fold up and nest together if you are staying in one place.
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With his characteristic warmth and humor, Dr. Kevin Leman offers a practical guide to sex according to God’s plan. This frank and practical book is a perfect resource for married and engaged couples. Now in softcover.
About the Author
Dr. Kevin Leman, an internationally known psychologist, radio [...]

From Library Journal
Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with [...]

Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the [...]

Review
What reviewers are saying about Philip Kotler and Gary Armstrong’s recent work (Principles of Marketing and Marketing: An Introduction):”I have aggressively sought to utilize various assessment tools in my curriculum and have been very pleased with the Armstrong/Kotler support and value-added materials. I find the students [...]

Review
“In a category that suffers from a surfeit of books related to personal experiences, one-off success stories made possible by budgets and resources unavailable to most firms, outdated theories as quaint as bloodletting, or mantras devoted to ‘big ideas’ or ‘exceeding expectations,’ 50+ metrics crackles like new [...]

M:MARKETING is the newest Principles of Marketing textbook on the market, and was created with students’ and professors’ needs in mind. The content is the same as in the hard bound Grewal/Levy 1/e, except that a few of the chapters are combined. Students receive a cost-effective, easy to read text complete with [...]

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, [...]

Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials–and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing’s text and its outstanding suite of supplements supplies students with the knowledge and [...]